Help people picture themselves here.

An ongoing creative partnership with the Toronto Symphony Orchestra. We bring strategy, filming, editing and hands-on support to a strong in-house team.

A young concertgoer having her face painted pinkA TSO musician speaking to cameraDancers welcoming families in the concert hall lobby

A strong team.
More ways to make things happen.

TSO’s in-house team knows its audiences, musicians and programmes. We work alongside that expertise, bringing fresh ideas and extra creative and production capacity.

Our role changes with the brief. Sometimes we lead. Sometimes we help their team make the work. The relationship gives us room to do both.

We take the lead.

Pitch the idea, shape the creative, film and edit.

We share the making.

We creative-direct, their team films, and we bring it together in the edit.

We build capability.

Training and practical support help an already strong team keep getting stronger.

A family outing,
seen through social.

For Young People’s Concerts, we made a vertical ad that helped families picture the whole visit: the music, the lobby performances and the delight on a child’s face.

It brought high-quality filmmaking to the pace and language of social media. The ad performed strongly organically, then as paid media, and helped drive a noticeable increase in ticket sales.

Young People’s Concerts · Social video ad

Eric Abramovitz with his clarinet in Meet the Instrument
Meet the Instrument
Hezekiah Leung speaking with Luri Lee across podcast microphonesLuri Lee in conversation with Hezekiah Leung
Meet the Orchestra

Let people meet the orchestra.

Meet the Instrument brings audiences closer to the instruments and the people who play them. Meet the Orchestra lets the musicians get talking, with conversations like Hezekiah Leung and Luri Lee’s.

These social videos give audiences another way in, beyond a concert announcement. They are part of a continuing body of work, shaped with the team.

A partnership that learns your organisation.

Each project adds to what we know about TSO and how its team works. That shared knowledge carries into the next idea, shoot and edit.

For the team, it means a creative partner who can step in where needed and help build the skills that stay in-house.

Where could your team use a partner?

Creative direction, production, editing or support for the people already making your content. We’ll shape the work around what you need.

Talk to us about your team →