The Big Social Calendar is a free 2026 content calendar with 212 dates worth posting about, each with a content angle to help you plan ahead. It's the closest thing to a crystal ball for social media content, built around the year-over-year patterns that reliably generate attention. You don't need to sign up or give us your email. Just use it.
What's in a social media content calendar?
A good social media content calendar maps out the dates, events, and cultural moments that are worth posting about, so your team can plan content around them instead of scrambling week to week. This one covers 2026 and organizes 212 dates into seven categories: Holidays, Media, Toronto (that's where we're based, though most dates are global), Sports, Trends, Seasonal, and Food. Every entry tells you what the date is about, why people care, and how it typically plays on social. You can filter, search, or flip between a monthly grid and a timeline list.
January 2026 in the monthly grid view — each date is color-coded by category.
Can you predict what will trend on social media?
You can't predict exactly what will trend on social media, but you can look at year-over-year patterns and plan around the moments that reliably generate attention. Holidays, award shows, sporting events, awareness months, and cultural moments tend to follow the same rhythm every year. A content calendar like this one maps those patterns so you can plan ahead instead of reacting.
The point is not that National Pancake Day is a great content idea. It's probably not. The point is having eyes on what's coming up. If you're creating daily or weekly for a brand, these are jumping-off points you can riff on. Ignore the ones that don't fit. But you'll always know what's out there.
What are the major social media holidays in 2026?
A few highlights: Super Bowl LX (Feb 8), International Women's Day (Mar 8), Earth Day (Apr 22), Met Gala (May 4), Pride Month (June), TIFF (Sep 10-20), Halloween (Oct 31). The full calendar covers 212 dates across holidays, food days, media events, sports, awareness months, Toronto events, and seasonal moments.
We've been tracking these dates manually for years, watching which moments actually move on social and which ones fizzle. We always wanted a tool that would help us document it all properly, and eventually we just built one.
The plan is to keep updating it throughout 2026 as new things come up. It's still in beta, so if you spot a wrong date or something we missed, let us know. Please verify dates before building a campaign around them. If a Toronto event or an industry date is missing, we take requests. And if enough people ask really nicely, we'd even consider adding other cities.
If you ever need help turning any of those dates into actual video, photography, or social content, that's what we do.